Compliant Marketing and Communication (WCPT403) – 1.5 points

Description

Non-compliant marketing can land you in hot water with the regulator.  Learn how to avoid the traps and pitfalls of non-compliant marketing and advertising.  As part of that we’ll look at the technical aspects of communication, a key component of the relationship with your clients.

Key considerations

• What is communication – from a technical point of view?
• Marketing is about communicating a message that works for you and your client
• How does Legislation interact with and impact communication?
• Authenticity, not scripts, are the key to real connection with clients
• How deliberate practice leads to better communication
• How to meet client expectations
• Marketing and Australian Consumer Law
• Marketing communication and customer complaints

This 1.5 point session is suitable for Sales representatives, property managers and licensed agents.